Project Description
Who are ProAir Engineers?
ProAir are commercial Air Conditioning and Refrigeration experts based in Sheffield. They cover a wide range of services covering industries like health care, bars & restaurants, schools, hotels, leisure and many more.
Targeting
ProAir wanted to target companies in the midlands and north of England that had a need for refrigeration or air conditioning within their business. The job titles of the decision makers were the likes of site managers, maintenance managers & facilities managers.
Approach
We used the managing directors LinkedIn profile and given the nature of the business, it was a difficult situation in which to generate real leads. A lot of companies have contracts in place and wouldn’t be interested in having conversations. Therefore, we took this as an opportunity to run it as a brand awareness exercise to let the decision makers within the target companies know about ProAir Engineers for when the time arises that they look to tender.
Results
We successfully approached every single business within the geographical areas that ProAir work in and generated some very meaningful conversations with lots of promises of being in consideration of tendering when the appropriate time came.
Managing director of ProAir Engineers had this to say about our service:
“I approached Milo after a recommendation from a friend as I wanted to boost my LinkedIn profile as I was struggling for the time to do it myself and in all honesty knowledge on best way to proceed. Excellent service, very likeable chap and easily understood what my aim was in targeting new connections. Highly recommend if you wish to boost your profile online. I will be using again when I push other forms of social media for the business.”
