Project Description
Who are Unity Online?
Unity Online are specialists in delivering a full digital service to small and medium-sized businesses. They help with fully responsive website designs, search engine optimisation, Google/Bing Ads Management and Social Media Marketing. They deliver digital strategies across a wide range of industries.
Targeting
Unity wanted to target local luxury goods companies on LinkedIn, especially those in the high fashion and jewelry sectors. We set about finding all the key decision makers within those types of companies.
Approach
As Unity Online were using their managing directors LinkedIn profile, it was agreed that due to time restrictions on his part, the best approach would be to go in with quite a hard approach designed to lower the amount of conversations generated but in doing so, making the conversations that were started, more meaningful and much more likely to turn into a sale
Results
I contacted Digital Dominator as the traditional cold outreach methods weren’t working as well as before and I knew my company needed to try something new.
I decided to try it for a month on my own LinkedIn account as they assured me that not only would this deliver me sales but that it would also save my company time. I couldn’t believe the volume of leads I was getting.
Within just 2 weeks, I had already booked several meetings. One of these meetings turned into an agreement for a £27K ecommerce website with a monthly retainer of £2K for SEO.
It had cost my company just £500 at the time so represented an incredible return on investment.
I decided to roll this out to my sales guys and month on month we have seen the enquiries come steadily in. This has now allowed my sales team to concentrate on what they do best; close deals instead of spending their time using cold methods.
Due to the success of Digital Dominator’s LinkedIn lead generation, we now offer it to our clients such is our confidence in the method.
ALEX PATTENDEN – MANAGING DIRECTOR – UNITY MEDIA
