I’m a marketing consultant who works with business owners and marketing professionals.

Nothing was working on LinkedIn. It was like yelling into a void. I was struggling to get more connections, and I’d certainly never had even a whiff of work from it. LinkedIn felt like a total waste of time.

Well, everything started working. The first thing that happened is the number of targeted connections went through the roof. I don’t really know how else to put it, but I went from a few hundred randoms to thousands of targeted connections that all matched my ideal client persona.

Fairly early on when working with Digital Dominator, I started getting more message replies on LinkedIn than I could cope with. I think I even asked them to pause their activity for a little while, but the thing that made it me realise it was actually working is when I got clients through their work. Loads of conversations are nice, but clients is what I actually need.

I like the fact that this isn’t a standard approach. There are plenty of people hawking rubbish LinkedIn outreach programmes. The difference with working with Milo, Digital Dominator is he actually encouraged me to let my true personality bleed through, which felt like the wrong thing for LinkedIn. But he was totally right in encouraging me to lean into being myself.